Mass media interventions for smoking cessation in adults

Authors: Bala MM, Strzeszynski L, Topor-Madry R.

Source: Cochrane Database of Systematic Reviews 2017, Issue 11. Art. No.: CD004704. DOI: 10.1002/14651858.CD004704.pub4.

Background

Mass media tobacco control campaigns can reach large numbers of people. Much of the literature is focused on the effects of tobacco control advertising on young people, but there are also a number of evaluations of campaigns targeting adult smokers, which show mixed results. Campaigns may be local, regional or national, and may be combined with other components of a comprehensive tobacco control policy.

Objectives

To assess the effectiveness of mass media interventions in reducing smoking among adults.

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